If you’ve been marketing your service chance or product online for any length of time you probably currently already understand that Google Adwords can be an excellent way to bring traffic to your list building campaign sales funnel builder.
You’ll most likely agree that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your opportunity or item is the tough part. This frustrates lots of Adwords marketers to the point where they have to drop the project totally due to the fact that it merely wasn’t successful … or was it because they were setting about it the incorrect way? Don’t let this occur to you!
Among the primary factors for Adwords failure in a lead generation campaign is total absence of keyword organization and appropriate targeting of the landing pages. That’s right … I stated PAGES.
Many newbie Adwords advertisers will head out and bid on 50,60 maybe even 100 keywords they will write ONE Google advertisement then direct all their adwords traffic to their one little landing page.
sales funnel builder So you’ve got a number of different keywords and expressions, one Google ad and one landing or lead capture page. It’s the foolproof recipe to an adwords catastrophe.
Problem # 1. You have too many keywords!
You can not perhaps write ONE ad that will effectively target ALL the available keywords you are bidding on. You need to organize the keywords tighly and compose your advertisement inning accordance with the keyword you are bidding on. , if you do not organize your campaign this way the result will be an exceptionally low CTR (Click Through Rate).
Generating HIGH CTR is outright necessity for a successful lead generation campaign if you want to increase your keyword positioning for LESS loan. The average adwords user will never ever see a constant CTR over 1 – 4% because they have poor campaign organization.
Problem # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords organized and compiled into their own specific advertisement groups you are now going to need a number of more and different landing pages.
It’s easy … Since we have now developed brand-new adwords advertisements to target our extremely specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement project you will be providing the visitor with much more appropriate details.
And yes … In some cases this simple little lead generation conversion technique will easily double, or triple your previous conversion rates! Many adwords users will tell you that this technique is as simple as utilizing the keyword on your landing page a couple of times … That would prove out if you want to perhaps increase your conversion by just a bit …
Go big or go home! , if you truly desire to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every require phrase or closely related terms.
I imply a brand-new header graphic mentioning the keyword, your headline discusses the keyword and your ad copy and bullet points likewise include that keyword. You essentially have actually created a lead capture page all around the specific keyword you were advertising under.
It’s called “Exact Matching” when you go to a search engine you aren’t searching for something “close” to what you searched for. You’re trying to find EXACTLY what you searched for. Does this make any sense?
This really is an easy way that you can double, or perhaps triple your present adwords lead generation project conversion rates. Now what are you going to do with this info?
You need to group the keywords tighly and write your ad according to the keyword you are bidding on. It’s easy … Since we have actually now produced new adwords ads to target our really specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more pertinent info. Numerous adwords users will inform you that this method is as easy as utilizing the keyword on your landing page a couple of times … That would ring real if you want to perhaps increase your conversion by simply a little bit sales funnel builder.
Go big or go home! If you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or carefully related terms.