If you’ve been promoting your business opportunity or item online for any length of time you probably currently currently understand that Google Adwords can be an excellent way to bring traffic to your lead generation campaign sales funnel website.
You’ll most likely concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your opportunity or product is the tough part. This irritates many Adwords marketers to the point where they need to drop the campaign completely because it simply wasn’t successful … or was it since they were going about it the incorrect method? Do not let this happen to you!
One of the primary factors for Adwords failure in a list building campaign is overall lack of keyword organization and appropriate targeting of the landing pages. That’s right … I said PAGES.
Many novice Adwords marketers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google advertisement and then direct all their adwords traffic to their one little landing page.
sales funnel website So you’ve got several different keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the foolproof recipe to an adwords disaster.
Problem # 1. You have a lot of keywords!
You can not potentially write ONE advertisement that will successfully target ALL the readily available keywords you are bidding on. You have to organize the keywords tighly and compose your ad inning accordance with the keyword you are bidding on. If you do not organize your campaign by doing this the result will be an exceptionally low CTR (Click Through Rate).
Generating HIGH CTR is outright need for an effective lead generation campaign if you wish to increase your keyword positioning for LESS money. The average adwords user will never see a constant CTR over 1 – 4% because they have bad campaign organization.
Problem # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords arranged and compiled into their own individual advertisement groups you are now going to require several more and various landing pages.
It’s simple … Since we have actually now developed new adwords ads to target our extremely specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your ad project you will be presenting the visitor with much more appropriate information.
And yes … In some cases this simple little list building conversion technique will quickly double, or triple your previous conversion rates! Many adwords users will inform you that this technique is as basic as using the keyword on your landing page a few times … That would prove out if you wish to maybe increase your conversion by simply a little bit …
Go big or go house! If you really want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for each keyword expression or closely associated terms.
I mean a new header graphic mentioning the keyword, your headline discusses the keyword and your ad copy and bullet points also consist of that keyword. You basically have created a lead capture page all around the specific keyword you were marketing under.
It’s called “Exact Matching” when you go to a search engine you aren’t searching for something “close” to what you looked for. You’re searching for EXACTLY exactly what you looked for. Does this make any sense?
This really is an easy way that you can double, or perhaps triple your present adwords lead generation campaign conversion rates. Now exactly what are you going to make with this info?
You require to group the keywords tighly and compose your advertisement according to the keyword you are bidding on. It’s easy … Since we have actually now created brand-new adwords advertisements to target our very particular keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad campaign you will be providing the visitor with much more pertinent details. Numerous adwords users will tell you that this method is as basic as utilizing the keyword on your landing page a couple of times … That would ring true if you desire to perhaps increase your conversion by just a little bit sales funnel website.
Go big or go homeHouse If you genuinely want to double or triple the conversion rate of the lead generation campaign you require construct a targeted landing page for every keyword phrase or carefully related terms.