If you’ve been advertising your company opportunity or item online for any length of time you probably currently currently know that Google Adwords can be a great way to bring traffic to your list building project work from home.
You’ll most likely agree that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to transform into real-time hot leads for your opportunity or item is the tough part. This frustrates many Adwords advertisers to the point where they have to drop the campaign completely since it just wasn’t lucrative … or was it due to the fact that they were setting about it the incorrect method? Don’t let this happen to you!
One of the main reasons for Adwords failure in a lead generation project is total lack of keyword company and proper targeting of the landing pages. That’s right … I said PAGES.
A lot of novice Adwords marketers will head out and bid on 50,60 maybe even 100 keywords they will compose ONE Google advertisement and then direct all of their adwords traffic to their one little landing page.
work from home So you’ve got several various keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the foolproof dish to an adwords disaster.
Problem # 1. You have too many keywords!
You can not potentially write ONE ad that will efficiently target ALL the available keywords you are bidding on. You need to organize the keywords tighly and write your ad according to the keyword you are bidding on. If you don’t arrange your campaign in this manner the outcome will be an incredibly low CTR (Click Through Rate).
Generating HIGH CTR is absolute need for a successful lead generation project if you wish to increase your keyword placing for LESS money. The average adwords user will never ever see a consistent CTR over 1 – 4% due to the fact that they have bad campaign organization.
Issue # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords arranged and compiled into their own private ad groups you are now going to require numerous more and different landing pages.
It’s basic … Since we have actually now developed new adwords advertisements to target our really specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement project you will be presenting the visitor with much more appropriate information.
And yes … In some cases this basic little list building conversion technique will easily double, or triple your previous conversion rates! Numerous adwords users will tell you that this method is as basic as using the keyword on your landing page a couple of times … That would prove out if you wish to maybe increase your conversion by simply a little bit …
Go huge or go house! , if you truly desire to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page for every require phrase or closely related terms.
I mean a new header graphic mentioning the keyword, your headline points out the keyword and your ad copy and bullet points likewise include that keyword. You essentially have actually produced a lead capture page all around the specific keyword you were marketing under.
It’s called “Exact Matching” when you go to an online search engine you aren’t trying to find something “close” to exactly what you searched for. You’re searching for EXACTLY what you looked for. Does this make any sense?
This actually is a simple manner in which you can double, or perhaps triple your current adwords lead generation project conversion rates. Now exactly what are you going to do with this info?
You need to organize the keywords tighly and compose your advertisement according to the keyword you are bidding on. It’s easy … Since we have now produced new adwords ads to target our very particular keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad campaign you will be providing the visitor with much more pertinent information. Numerous adwords users will inform you that this strategy is as easy as utilizing the keyword on your landing page a couple of times … That would ring true if you want to perhaps increase your conversion by just a little bit work from home.
Go big huge go home! If you really want to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely associated terms.