If you’ve been advertising your service chance or product online for any length of time you probably already already know that Google Adwords can be an excellent method to bring traffic to your lead generation campaign funnel account.
You’ll most likely agree that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the difficult part. This annoys lots of Adwords advertisers to the point where they have to drop the campaign entirely because it just wasn’t rewarding … or was it because they were setting about it the wrong way? Do not let this happen to you!
Among the primary reasons for Adwords failure in a lead generation campaign is total lack of keyword organization and correct targeting of the landing pages. That’s right … I stated PAGES.
A lot of novice Adwords marketers will go out and bid on 50,60 maybe even 100 keywords they will compose ONE Google advertisement then direct all their adwords traffic to their one little landing page.
funnel account So you’ve got numerous various keywords and phrases, one Google advertisement and one landing or lead capture page. It’s the sure-fire recipe to an adwords catastrophe.
Issue # 1. You have a lot of keywords!
You can not possibly write ONE ad that will efficiently target ALL the available keywords you are bidding on. You have to organize the keywords tighly and compose your advertisement according to the keyword you are bidding on. If you don’t arrange your project by doing this the outcome will be an extremely low CTR (Click Through Rate).
Generating HIGH CTR is outright necessity for a successful list building campaign if you wish to increase your keyword positioning for LESS loan. The average adwords user will never see a consistent CTR over 1 – 4% due to the fact that they have bad campaign company.
Issue # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords organized and assembled into their own specific advertisement groups you are now going to require a number of more and different landing pages.
It’s easy … Since we have actually now produced new adwords ads to target our really specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement project you will be presenting the visitor with much more appropriate info.
And yes … In some cases this easy little lead generation conversion trick will quickly double, or triple your previous conversion rates! Lots of adwords users will tell you that this technique is as easy as utilizing the keyword on your landing page a few times … That would prove out if you wish to perhaps increase your conversion by simply a bit …
Go big or go home! If you really want to double or triple the conversion rate of the lead generation campaign you require construct a targeted landing page for every keyword phrase or closely associated terms.
I imply a brand-new header graphic mentioning the keyword, your headline points out the keyword and your advertisement copy and bullet points likewise consist of that keyword. You generally have actually developed a lead capture page all around the specific keyword you were advertising under.
It’s called “Exact Matching” when you go to an online search engine you aren’t searching for something “close” to what you looked for. You’re searching for EXACTLY exactly what you looked for. Does this make any sense?
This truly is a simple way that you can double, and even triple your existing adwords lead generation campaign conversion rates. Now what are you going to finish with this details?
You require to group the keywords tighly and write your ad according to the keyword you are bidding on. It’s basic … Since we have now produced new adwords ads to target our really particular keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement campaign you will be providing the visitor with much more relevant information. Numerous adwords users will inform you that this method is as easy as utilizing the keyword on your landing page a couple of times … That would ring true if you want to maybe increase your conversion by just a little bit funnel account.
Go big huge go home! If you really desire to triple the conversion or double rate of the lead generation campaign you require construct a targeted landing page for every keyword expression or closely associated terms.