If you’ve been marketing your business chance or product online for any length of time you most likely already already understand that Google Adwords can be an excellent method to bring traffic to your lead generation project lead generation.
You’ll probably concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your opportunity or item is the tough part. This annoys numerous Adwords advertisers to the point where they have to drop the campaign completely due to the fact that it merely wasn’t successful … or was it because they were going about it the wrong way? Do not let this take place to you!
One of the primary factors for Adwords failure in a lead generation project is total lack of keyword organization and correct targeting of the landing pages. That’s right … I said PAGES.
Many newbie Adwords advertisers will head out and bid on 50,60 perhaps even 100 keywords they will write ONE Google advertisement and after that direct all their adwords traffic to their one little landing page.
lead generation So you’ve got several various keywords and expressions, one Google ad and one landing or lead capture page. It’s the foolproof dish to an adwords disaster.
Problem # 1. You have too many keywords!
You can not potentially compose ONE advertisement that will effectively target ALL the readily available keywords you are bidding on. You need to organize the keywords tighly and compose your advertisement according to the keyword you are bidding on. If you do not organize your project in this manner the result will be an exceptionally low CTR (Click Through Rate).
Getting HIGH CTR is outright necessity for an effective lead generation campaign if you wish to increase your keyword placing for LESS money. The average adwords user will never see a constant CTR over 1 – 4% due to the fact that they have poor project organization.
Problem # 2. You have too many keywords, Not Enough Landing Pages!
When you get your keywords arranged and put together into their own individual ad groups you are now going to need several more and different landing pages, you see ….
Why you ask …? It’s easy … Since we have now created new adwords advertisements to target our extremely particular keyword groups we are going to need landing pages to match them. , if you can target your landing pages to the keywords that you are using in your advertisement project you will be presenting the visitor with much more pertinent info.. Then your possibility of conversion is going to much greater, if your Google ad and landing match their keyword query precisely. The searcher feels you have what they are looking for.
And yes … In some cases this simple little lead generation conversion technique will easily double, or triple your previous conversion rates! Lots of adwords users will tell you that this technique is as basic as utilizing the keyword on your landing page a couple of times … That would prove out if you want to maybe increase your conversion by simply a bit …
Go big or go home! If you really wish to double or triple the conversion rate of the lead generation project you need construct a targeted landing page for every single keyword expression or closely associated terms.
I mean a new header graphic mentioning the keyword, your headline points out the keyword and your ad copy and bullet points likewise include that keyword. You basically have actually developed a lead capture page all around the particular keyword you were marketing under.
It’s called “Exact Matching” when you go to an online search engine you aren’t trying to find something “close” to what you searched for. You’re searching for EXACTLY what you searched for. Does this make any sense?
This actually is an easy way that you can double, or even triple your current adwords lead generation project conversion rates. Now exactly what are you going to do with this details?
You require to group the keywords tighly and write your ad according to the keyword you are bidding on. It’s simple … Since we have actually now produced brand-new adwords advertisements to target our extremely particular keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your ad campaign you will be presenting the visitor with much more relevant details. Numerous adwords users will inform you that this strategy is as simple as utilizing the keyword on your landing page a couple of times … That would sound true if you desire to possibly increase your conversion by simply a little bit lead generation.
Go big or go homeHouse If you genuinely desire to triple the conversion or double rate of the lead generation project you need construct a targeted landing page for every keyword expression or closely associated terms.