If you’ve been advertising your service chance or item online for any length of time you most likely already already know that Google Adwords can be a fantastic way to bring traffic to your lead generation project russell brunson podcast.
You’ll most likely agree that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to convert into real-time hot leads for your opportunity or item is the difficult part. This frustrates many Adwords marketers to the point where they have to drop the project totally since it merely wasn’t successful … or was it since they were setting about it the incorrect method? Do not let this take place to you!
Among the primary factors for Adwords failure in a list building campaign is total lack of keyword organization and appropriate targeting of the landing pages. That’s right … I said PAGES.
Many newbie Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google advertisement then direct all their adwords traffic to their one little landing page.
russell brunson podcast So you’ve got a number of different keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the foolproof dish to an adwords disaster.
Problem # 1. You have a lot of keywords!
You can not potentially compose ONE ad that will efficiently target ALL the available keywords you are bidding on. You need to group the keywords tighly and compose your ad according to the keyword you are bidding on. If you don’t organize your campaign by doing this the outcome will be an exceptionally low CTR (Click Through Rate).
If you want to increase your keyword positioning for LESS money, Generating HIGH CTR is outright necessity for an effective lead generation project. The typical adwords user will never see a consistent CTR over 1 – 4% because they have bad project organization.
Problem # 2. You have too many keywords, Not Enough Landing Pages!
When you get your keywords arranged and assembled into their own specific ad groups you are now going to require several more and different landing pages, you see ….
Why you ask …? It’s basic … Since we have actually now developed brand-new adwords advertisements to target our really particular keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your ad campaign you will be presenting the visitor with far more relevant details. If your Google advertisement and landing match their keyword question exactly then your chance of conversion is going to much higher. russell brunson podcast The searcher feels you have exactly what they are looking for.
And yes … In some cases this simple little list building conversion technique will quickly double, or triple your previous conversion rates! Numerous adwords users will tell you that this strategy is as basic as using the keyword on your landing page a couple of times … That would prove out if you want to perhaps increase your conversion by simply a bit …
Go huge or go house! , if you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms.
I mean a new header graphic mentioning the keyword, your headline discusses the keyword and your ad copy and bullet points likewise consist of that keyword. You basically have developed a lead capture page all around the specific keyword you were promoting under.
It’s called “Exact Matching” when you go to an online search engine you aren’t trying to find something “close” to exactly what you searched for. You’re looking for EXACTLY what you searched for. Does this make any sense?
This really is a basic manner in which you can double, or perhaps triple your current adwords lead generation project conversion rates. Now what are you going to finish with this details?
You require to group the keywords tighly and compose your advertisement according to the keyword you are bidding on. It’s easy … Since we have now developed brand-new adwords ads to target our really specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement project you will be presenting the visitor with much more appropriate info. Lots of adwords users will tell you that this strategy is as easy as using the keyword on your landing page a few times … That would call true if you desire to perhaps increase your conversion by just a little bit russell brunson podcast.
Go big or go homeHouse If you truly want to double or triple the conversion rate of the lead generation project you require construct a targeted landing page for every keyword phrase or closely related terms.