If you’ve been marketing your company chance or product online for any length of time you most likely already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign sales funnel.
You’ll most likely concur that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to convert into real-time hot leads for your opportunity or item is the difficult part. This annoys numerous Adwords advertisers to the point where they need to drop the campaign completely since it merely wasn’t successful … or was it because they were setting about it the wrong method? Don’t let this occur to you!
One of the primary factors for Adwords failure in a list building project is total lack of keyword company and proper targeting of the landing pages. That’s right … I stated PAGES.
A lot of newbie Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and then direct all their adwords traffic to their one little landing page.
sales funnel So you’ve got numerous various keywords and expressions, one Google ad and one landing or lead capture page. It’s the sure-fire dish to an adwords catastrophe.
Issue # 1. You have too many keywords!
You can not perhaps compose ONE advertisement that will effectively target ALL the available keywords you are bidding on. You need to organize the keywords tighly and write your advertisement inning accordance with the keyword you are bidding on. If you do not arrange your project in this manner the result will be a very low CTR (Click Through Rate).
If you want to increase your keyword placing for LESS money, Generating HIGH CTR is outright need for a successful lead generation project. The average adwords user will never ever see a consistent CTR over 1 – 4% due to the fact that they have poor project company.
Issue # 2. You have too many keywords, Not Enough Landing Pages!
You see … Once you get your keywords arranged and compiled into their own individual ad groups you are now going to need several more and different landing pages.
It’s simple … Since we have now developed new adwords ads to target our extremely specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your advertisement campaign you will be presenting the visitor with much more relevant information.
And yes … In some cases this easy little lead generation conversion technique will easily double, or triple your previous conversion rates! Many adwords users will tell you that this technique is as basic as using the keyword on your landing page a couple of times … That would ring true if you wish to perhaps increase your conversion by simply a little bit …
Go huge or go home! , if you genuinely desire to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page project every require phrase or closely related terms.
I imply a new header graphic pointing out the keyword, your heading discusses the keyword and your advertisement copy and bullet points also consist of that keyword. You basically have created a lead capture page all around the particular keyword you were promoting under.
It’s called “Exact Matching” when you go to an online search engine you aren’t looking for something “close” to what you looked for. You’re searching for EXACTLY what you searched for. Does this make any sense?
This truly is a basic manner in which you can double, or even triple your existing adwords lead generation project conversion rates. Now exactly what are you going to make with this info?
You require to organize the keywords tighly and compose your advertisement according to the keyword you are bidding on. It’s easy … Since we have now created brand-new adwords ads to target our extremely particular keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your ad campaign you will be presenting the visitor with much more relevant information. Lots of adwords users will tell you that this method is as basic as using the keyword on your landing page a few times … That would call real if you want to possibly increase your conversion by just a little bit sales funnel.
Go big huge go homeHouse If you genuinely want to double or triple the conversion rate of the lead generation project you require construct a targeted landing page for every keyword phrase or carefully related terms.