If you’ve been marketing your organisation chance or item online for any length of time you probably already already know that Google Adwords can be a terrific way to bring traffic to your lead generation project clickfunnels russell brunson.
You’ll probably concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your opportunity or item is the difficult part. This irritates lots of Adwords advertisers to the point where they have to drop the campaign totally because it merely wasn’t successful … or was it since they were tackling it the wrong method? Do not let this happen to you!
One of the main reasons for Adwords failure in a list building project is total lack of keyword organization and correct targeting of the landing pages. That’s right … I stated PAGES.
The majority of novice Adwords marketers will head out and bid on 50,60 perhaps even 100 keywords they will compose ONE Google ad then direct all their adwords traffic to their one little landing page.
clickfunnels russell brunson So you’ve got several various keywords and phrases, one Google ad and one landing or lead capture page. It’s the foolproof dish to an adwords disaster.
Problem # 1. You have a lot of keywords!
You can not perhaps write ONE ad that will effectively target ALL the offered keywords you are bidding on. You need to organize the keywords tighly and write your advertisement inning accordance with the keyword you are bidding on. If you don’t organize your project this way the outcome will be an exceptionally low CTR (Click Through Rate).
If you desire to increase your keyword placing for LESS money, Generating HIGH CTR is absolute necessity for a successful lead generation project. The average adwords user will never see a consistent CTR over 1 – 4% since they have bad campaign organization.
Issue # 2. You have too many keywords, Not Enough Landing Pages!
Once you get your keywords arranged and assembled into their own private advertisement groups you are now going to require a number of more and different landing pages, you see ….
It’s simple … Since we have actually now created new adwords advertisements to target our extremely particular keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your advertisement project you will be presenting the visitor with much more relevant information.
And yes … In some cases this basic little lead generation conversion technique will easily double, or triple your previous conversion rates! Lots of adwords users will tell you that this method is as basic as using the keyword on your landing page a few times … That would ring true if you want to perhaps increase your conversion by just a bit …
Go huge or go home! If you truly wish to triple the conversion or double rate of the list building project you require construct a targeted landing page for every single keyword expression or carefully associated terms.
I suggest a new header graphic mentioning the keyword, your heading discusses the keyword and your ad copy and bullet points likewise include that keyword. You generally have actually created a lead capture page all around the specific keyword you were marketing under.
It’s called “Exact Matching” when you go to an online search engine you aren’t looking for something “close” to exactly what you searched for. You’re trying to find EXACTLY exactly what you looked for. Does this make any sense?
This actually is an easy way that you can double, and even triple your present adwords lead generation campaign conversion rates. Now what are you going to make with this info?
You need to group the keywords tighly and compose your advertisement according to the keyword you are bidding on. It’s basic … Since we have now created new adwords advertisements to target our extremely specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad project you will be providing the visitor with much more pertinent information. Numerous adwords users will inform you that this method is as simple as using the keyword on your landing page a few times … That would ring true if you want to maybe increase your conversion by just a little bit clickfunnels russell brunson.
Go big or go homeHouse If you truly desire to triple the conversion or double rate of the lead generation project you require construct a targeted landing page for every keyword phrase or closely associated terms.