If you’ve been promoting your business chance or item online for any length of time you most likely already currently understand that Google Adwords can be an excellent way to bring traffic to your list building project funnel u.
You’ll probably concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your chance or product is the difficult part. This frustrates lots of Adwords marketers to the point where they need to drop the project entirely due to the fact that it just wasn’t successful … or was it due to the fact that they were setting about it the incorrect method? Do not let this occur to you!
One of the main reasons for Adwords failure in a lead generation project is overall lack of keyword organization and proper targeting of the landing pages. That’s right … I stated PAGES.
Most novice Adwords marketers will go out and bid on 50,60 maybe even 100 keywords they will compose ONE Google advertisement and after that direct all of their adwords traffic to their one little landing page.
funnel u You’ve got numerous various keywords and phrases, one Google ad and one landing or lead capture page. It’s the sure-fire recipe to an adwords disaster.
Issue # 1. You have a lot of keywords!
You can not perhaps compose ONE ad that will effectively target ALL the readily available keywords you are bidding on. You need to organize the keywords tighly and write your advertisement inning accordance with the keyword you are bidding on. If you do not arrange your campaign by doing this the result will be an incredibly low CTR (Click Through Rate).
Generating HIGH CTR is outright requirement for a successful list building campaign if you wish to increase your keyword positioning for LESS money. The average adwords user will never see a constant CTR over 1 – 4% since they have bad campaign organization.
Problem # 2. You have a lot of keywords, Not Enough Landing Pages!
As soon as you get your keywords organized and put together into their own private ad groups you are now going to need numerous more and various landing pages, you see ….
Why you ask …? It’s easy … Since we have now created brand-new adwords ads to target our very particular keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your ad campaign you will exist the visitor with much more appropriate info. Then your opportunity of conversion is going to much greater, if your Google ad and landing match their keyword inquiry precisely. The searcher feels you have exactly what they are searching for.
And yes … In some cases this basic little list building conversion trick will easily double, or triple your previous conversion rates! Lots of adwords users will inform you that this technique is as easy as using the keyword on your landing page a few times … That would prove out if you want to maybe increase your conversion by just a little bit …
Go huge or go house! , if you genuinely desire to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms.
I imply a new header graphic discussing the keyword, your headline mentions the keyword and your advertisement copy and bullet points also consist of that keyword. You generally have actually produced a lead capture page all around the particular keyword you were advertising under.
It’s called “Exact Matching” when you go to a search engine you aren’t searching for something “close” to exactly what you searched for. You’re looking for EXACTLY what you searched for. Does this make any sense?
This truly is an easy manner in which you can double, or even triple your current adwords lead generation campaign conversion rates. Now what are you going to do with this info?
You require to organize the keywords tighly and write your ad according to the keyword you are bidding on. It’s basic … Since we have actually now developed brand-new adwords advertisements to target our extremely specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement project you will be presenting the visitor with much more appropriate info. Many adwords users will tell you that this method is as easy as utilizing the keyword on your landing page a couple of times … That would sound true if you want to possibly increase your conversion by simply a little bit funnel u.
Go big or go home! If you genuinely want to triple the conversion or double rate of the lead generation project you need construct a targeted landing page for every keyword phrase or closely associated terms.