If you’ve been advertising your service chance or item online for any length of time you most likely already already understand that Google Adwords can be a great method to bring traffic to your list building project funnel website.
You’ll probably concur that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the tough part. This annoys lots of Adwords advertisers to the point where they have to drop the project completely due to the fact that it just wasn’t rewarding … or was it because they were going about it the wrong way? Don’t let this occur to you!
One of the primary factors for Adwords failure in a lead generation campaign is total absence of keyword organization and proper targeting of the landing pages. That’s right … I stated PAGES.
The majority of beginner Adwords marketers will go out and bid on 50,60 perhaps even 100 keywords they will write ONE Google advertisement and after that direct all of their adwords traffic to their one little landing page.
funnel website You’ve got several different keywords and expressions, one Google ad and one landing or lead capture page. It’s the sure-fire recipe to an adwords disaster.
Issue # 1. You have too many keywords!
You can not perhaps write ONE ad that will successfully target ALL the readily available keywords you are bidding on. You have to organize the keywords tighly and write your ad inning accordance with the keyword you are bidding on. If you don’t organize your campaign this way the outcome will be an incredibly low CTR (Click Through Rate).
Generating HIGH CTR is outright requirement for a successful list building campaign if you want to increase your keyword placing for LESS money. The average adwords user will never see a constant CTR over 1 – 4% because they have bad campaign organization.
Problem # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords organized and put together into their own specific advertisement groups you are now going to require several more and various landing pages.
It’s basic … Since we have now produced new adwords ads to target our very specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad campaign you will be providing the visitor with much more relevant information.
And yes … In some cases this simple little list building conversion technique will quickly double, or triple your previous conversion rates! Many adwords users will tell you that this technique is as basic as using the keyword on your landing page a couple of times … That would ring true if you want to maybe increase your conversion by just a bit …
Go huge or go home! , if you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page project every require phrase or closely related terms.
I imply a brand-new header graphic discussing the keyword, your headline mentions the keyword and your advertisement copy and bullet points also consist of that keyword. You generally have produced a lead capture page all around the particular keyword you were marketing under.
It’s called “Exact Matching” when you go to an online search engine you aren’t searching for something “close” to what you looked for. You’re looking for EXACTLY exactly what you looked for. Does this make any sense?
This really is a simple way that you can double, or even triple your existing adwords lead generation campaign conversion rates. Now what are you going to make with this info?
You need to organize the keywords tighly and compose your ad according to the keyword you are bidding on. It’s easy … Since we have actually now produced brand-new adwords ads to target our really particular keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more relevant info. Numerous adwords users will inform you that this technique is as basic as utilizing the keyword on your landing page a couple of times … That would ring real if you desire to perhaps increase your conversion by simply a little bit funnel website.
Go big huge go home! If you truly want to double or triple the conversion rate of the lead generation project you require construct a targeted landing page for every keyword expression or closely associated terms.