If you’ve been advertising your company opportunity or item online for any length of time you probably currently already know that Google Adwords can be an excellent method to bring traffic to your list building project landing page funnel.
You’ll probably concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your opportunity or product is the tough part. This irritates many Adwords advertisers to the point where they have to drop the project totally since it simply wasn’t profitable … or was it since they were setting about it the incorrect method? Do not let this occur to you!
Among the main reasons for Adwords failure in a lead generation project is total lack of keyword organization and correct targeting of the landing pages. That’s right … I said PAGES.
Most beginner Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google advertisement then direct all their adwords traffic to their one little landing page.
landing page funnel You’ve got a number of various keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the foolproof recipe to an adwords catastrophe.
Issue # 1. You have too many keywords!
You can not perhaps write ONE advertisement that will effectively target ALL the available keywords you are bidding on. You have to organize the keywords tighly and write your ad according to the keyword you are bidding on. If you don’t arrange your campaign in this manner the outcome will be an incredibly low CTR (Click Through Rate).
Generating HIGH CTR is absolute requirement for a successful list building project if you wish to increase your keyword positioning for LESS cash. The typical adwords user will never see a consistent CTR over 1 – 4% since they have poor project organization.
Issue # 2. You have too many keywords, Not Enough Landing Pages!
You see … Once you get your keywords arranged and put together into their own specific ad groups you are now going to require several more and various landing pages.
Why you ask …? It’s basic … Since we have actually now produced new adwords ads to target our extremely specific keyword groups we are going to need landing pages to match them. , if you can target your landing pages to the keywords that you are using in your advertisement project you will be presenting the visitor with much more pertinent info.. If your Google advertisement and landing match their keyword inquiry precisely then your opportunity of conversion is going to much higher. landing page funnel The searcher feels you have exactly what they are trying to find.
And yes … In some cases this basic little list building conversion trick will easily double, or triple your previous conversion rates! Numerous adwords users will inform you that this strategy is as easy as utilizing the keyword on your landing page a few times … That would ring true if you wish to maybe increase your conversion by simply a bit …
Go big or go house! , if you really want to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms.
I imply a new header graphic mentioning the keyword, your headline mentions the keyword and your advertisement copy and bullet points likewise consist of that keyword. You essentially have actually created a lead capture page all around the particular keyword you were marketing under.
It’s called “Exact Matching” when you go to an online search engine you aren’t looking for something “close” to exactly what you looked for. You’re trying to find EXACTLY exactly what you searched for. Does this make any sense?
This really is an easy manner in which you can double, or perhaps triple your current adwords lead generation campaign conversion rates. Now exactly what are you going to do with this information?
You need to organize the keywords tighly and write your ad according to the keyword you are bidding on. It’s easy … Since we have actually now created brand-new adwords advertisements to target our extremely specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad project you will be providing the visitor with much more pertinent details. Many adwords users will inform you that this technique is as simple as using the keyword on your landing page a couple of times … That would ring true if you want to perhaps increase your conversion by just a little bit landing page funnel.
Go big huge go home! If you really want to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or carefully related terms.