You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. You should create a particular landing page for your PPC advertisements funnel software. A landing page is the page you create to transform your PPC traffic into sales.
1) Focus! Focus! Focus!
The landing page should be about your item or service. When people get here at your landing page, they ought to already be predisposed to purchase (since you composed such an outstanding advertisement to get them here in the first location) and are attempting to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. Don’t utilize the exact same landing page for each if you offer seadoos and skidoos. Produce a new landing page for each product (or each group of products) and send out the clients straight to the page they have an interest in funnel software.
3) Give them details
They are going to be looking for more in-depth information when they get here at your landing page if they are not yet sold on your product or service. Provide it to them. You need to persuade them that you have the best product or service to resolve their problem. If they lack info before they make a commitment to buy, then you have actually lost them. Nobody will spend money up until they are encouraged that your service or product is the right choice for them. So show it.
4) Tell the reader what you want them to do
Usage calls-to-action. If you want them to buy your product, than inform them frequently how to do it (” Click here to purchase”). If you want them to call you, post the number up with directions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in vibrant and big at the end.
5) Use graphics
Use pictures to offer your product or service. Images of the item or images of pleased customers offer. Utilize them – and use them frequently.
6) Run tests
Set up 2 landing pages to see which one converts much better. Set up two similar advertisements and send out one to each landing page, then compare conversion rates for each page. Find out why one transforms better and try to improve the other one. Run more tests until you are totally satisfied with the results.
Set up your landing pages so that your potential clients show up for a safe landing. If all goes well, they will get out of the aircraft with their credit cards currently in hand – and their loan practically in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When people arrive at your landing page, they should currently be predisposed to purchase (considering that you wrote such an exceptional advertisement to get them here in the first location) and are trying to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term funnel software. Create a brand-new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more detailed information when they arrive at your landing page. Set up 2 identical ads and send one to each landing page, then compare conversion rates for each page.