You’ve paid for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you establish a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your web page? I hope not. You ought to produce a particular landing page for your PPC ads. A landing page is the page you develop to transform your PPC traffic into sales. This page needs to get your possible clients (that you have actually already paid for!) to go exactly where you believe they want to go.
1) Focus! Focus! Focus!
The landing page need to be about your service or product. No links to other sites, no ads, no “how do you do”. When people arrive at your landing page, they must currently be inclined to purchase (because you composed such an outstanding ad to obtain them here in the first place) and are aiming to either: a) Get more details about your product and services b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term. If the search term is “purchase skidoo” then have a button that says “Buy Skidoos Here”. Don’t distract them – provide exactly what they desire.
2) Customize your landing page
Use a various landing page for each group of keyphrases. If you offer skidoos and seadoos, do not use the very same landing page for each. Create a brand-new landing page for each product (or each group of products) and send the clients directly to the page they have an interest in how much does clickfunnels cost.
3) Give them information
If they are not yet sold on your service or product, then they are going to be trying to find more in-depth information when they arrive at your landing page. Give it to them. You have to persuade them that you have the ideal service or product to solve their issue. You have actually lost them if they run out of info before they make a commitment to buy. No one will invest money up until they are encouraged that your service or product is the right choice for them. Prove it.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you want them to buy your product, than tell them typically how to do it (” Click here to buy”).
5) Use graphics
Use pictures to offer your services or product. Photos of the item or pictures of satisfied consumers offer. Utilize them – and utilize them often.
6) Run tests
Set up 2 landing pages to see which one transforms better. Set up 2 similar ads and send out one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your possible consumers arrive for a safe landing. If all works out, they will get out of the plane with their charge card already in hand – and their loan practically in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When people show up at your landing page, they need to already be predisposed to purchase (since you composed such an excellent ad to get them here in the very first place) and are attempting to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term how much does clickfunnels cost. Develop a new landing page for each product (or each group of items) and send the customers directly to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more detailed details when they arrive at your landing page. Set up 2 identical ads and send one to each landing page, then compare conversion rates for each page.