You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You ought to create a particular landing page for your PPC ads. A landing page is the page you develop to transform your PPC traffic into sales. This page must get your possible customers (that you have already paid for!) to go exactly where you think they want to go.
1) Focus! Focus! Focus!
The landing page must be about your item or service. When people get here at your landing page, they must already be predisposed to buy (since you composed such an excellent ad to get them here in the first location) and are attempting to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. If you offer skidoos and seadoos, don’t utilize the very same landing page for each. Produce a new landing page for each product (or each group of items) and send out the clients straight to the page they have an interest in clickfunnels facebook.
3) Give them details
If they are not yet offered on your service or product, then they are going to be trying to find more detailed details when they get to your landing page. Give it to them. You need to persuade them that you have the perfect product and services to resolve their issue. You have lost them if they run out of info prior to they make a commitment to purchase. No one will invest loan till they are persuaded that your services or product is the best choice for them. So show it.
4) Tell the reader what you desire them to do
Use calls-to-action. If you want them to purchase your product, than tell them frequently ways to do it (” Click here to buy”). If you want them to call you, publish the number up with directions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in vibrant and huge at the end.
5) Use graphics
Use pictures to offer your services or product. Pictures of the item or pictures of pleased customers sell. Utilize them – and use them often.
6) Run tests
Set up 2 landing pages to see which one converts better. Set up 2 similar ads and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your possible customers arrive for a safe landing. If all works out, they will get out of the plane with their credit cards already in hand – and their cash nearly in your pocket.
A landing page is the page you produce to transform your PPC traffic into sales. When individuals get here at your landing page, they must already be predisposed to purchase (because you composed such an excellent ad to get them here in the very first place) and are attempting to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term clickfunnels facebook. Develop a new landing page for each item (or each group of products) and send out the clients straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more detailed details when they arrive at your landing page. Set up two identical ads and send one to each landing page, then compare conversion rates for each page.