You’ve spent for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your home page? I hope not. You must create a specific landing page for your PPC ads. A landing page is the page you produce to convert your PPC traffic into sales. This page should get your possible customers (that you have actually currently paid for!) to go precisely where you think they wish to go.
1) Focus! Focus! Focus!
The landing page need to be about your services or product. No links to other sites, no ads, no “how do you do”. When people reach your landing page, they need to currently be inclined to purchase (since you composed such an excellent ad to obtain them here in the very first location) and are attempting to either: a) Get more information about your service or product b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term. If the search term is “buy skidoo” then have a button that states “Buy Skidoos Here”. Do not distract them – provide exactly what they want.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Don’t use the exact same landing page for each if you offer skidoos and seadoos. Produce a brand-new landing page for each item (or each group of products) and send out the clients straight to the page they are interested in clickfunnels training.
3) Give them info
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive information when they show up at your landing page. You have to convince them that you have the best item or service to resolve their issue. Nobody will invest cash till they are persuaded that your product or service is the ideal choice for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to buy your item, than tell them often the best ways to do it (” Click here to purchase”). If you desire them to call you, post the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in huge and strong at the end.
5) Use graphics
Use pictures to offer your service or product. Pictures of the product or images of satisfied clients sell. Use them – and use them typically.
6) Run tests
Establish 2 landing pages to see which one converts better. Establish two identical advertisements and send one to each landing page, then compare conversion rates for each page. Figure out why one transforms better and aim to enhance the other one. Then, run more tests up until you are entirely satisfied with the results.
Establish your landing pages so that your potential customers show up for a safe landing. If all goes well, they will step out of the aircraft with their credit cards currently in hand – and their cash practically in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When people show up at your landing page, they need to currently be predisposed to buy (since you composed such an excellent advertisement to get them here in the very first place) and are attempting to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term clickfunnels training. Develop a brand-new landing page for each product (or each group of items) and send out the clients straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more detailed info when they get here at your landing page. Set up two similar advertisements and send one to each landing page, then compare conversion rates for each page.