You’ve spent for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you establish a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You ought to produce a specific landing page for your PPC ads. A landing page is the page you develop to convert your PPC traffic into sales. This page ought to get your potential consumers (that you have actually currently paid for!) to go exactly where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page ought to be about your product or service. When individuals show up at your landing page, they should already be predisposed to purchase (since you wrote such an excellent ad to get them here in the very first place) and are attempting to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Don’t utilize the same landing page for each if you offer seadoos and skidoos. Develop a new landing page for each item (or each group of products) and send out the customers straight to the page they are interested in clickfunnels trial.
3) Give them info
They are going to be looking for more comprehensive details when they show up at your landing page if they are not yet sold on your item or service. Provide it to them. You need to encourage them that you have the ideal product and services to resolve their problem. If they lack details before they make a commitment to purchase, then you have actually lost them. No one will invest cash until they are persuaded that your service or product is the best choice for them. Prove it.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you desire them to purchase your item, than tell them frequently the best ways to do it (” Click here to buy”). If you want them to call you, post the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in huge and bold at the end.
5) Use graphics
Usage pictures to sell your services or product. Images of the product or photos of satisfied consumers sell. Utilize them – and use them often.
6) Run tests
Set up 2 landing pages to see which one transforms much better. Set up two similar ads and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your possible consumers arrive for a safe landing. If all works out, they will step out of the airplane with their charge card already in hand – and their money almost in your pocket.
A landing page is the page you create to convert your PPC traffic into sales. When people get here at your landing page, they must already be inclined to buy (given that you composed such an excellent advertisement to get them here in the first place) and are attempting to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term clickfunnels trial. Create a brand-new landing page for each product (or each group of products) and send out the clients directly to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more in-depth details when they arrive at your landing page. Set up two similar advertisements and send out one to each landing page, then compare conversion rates for each page.