You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You need to produce a specific landing page for your PPC advertisements. A landing page is the page you develop to transform your PPC traffic into sales. This page ought to get your prospective customers (that you have actually currently spent for!) to go precisely where you think they wish to go.
1) Focus! Focus! Focus!
The landing page should be about your item or service. When individuals arrive at your landing page, they must already be predisposed to buy (because you wrote such an excellent ad to get them here in the first location) and are attempting to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. If you offer seadoos and skidoos, don’t utilize the exact same landing page for each. Develop a new landing page for each item (or each group of products) and send the customers directly to the page they are interested in clickfunnels certified partner.
3) Give them information
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive info when they arrive at your landing page. You have to persuade them that you have the ideal item or service to fix their problem. No one will spend cash up until they are encouraged that your item or service is the best choice for them.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you want them to buy your item, than tell them often the best ways to do it (” Click here to purchase”). If you desire them to call you, post the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in strong and big at the end.
5) Use graphics
Use pictures to offer your product or service. Pictures of the product or images of pleased customers offer. Use them – and use them frequently.
6) Run tests
Establish two landing pages to see which one converts better. Set up 2 identical advertisements and send out one to each landing page, then compare conversion rates for each page. Determine why one transforms much better and attempt to improve the other one. Then, run more tests until you are totally satisfied with the results.
Establish your landing pages so that your potential consumers show up for a safe landing. If all goes well, they will get out of the airplane with their credit cards currently in hand – and their money nearly in your pocket.
A landing page is the page you create to transform your PPC traffic into sales. When individuals show up at your landing page, they should already be predisposed to purchase (given that you wrote such an excellent advertisement to get them here in the very first place) and are trying to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term clickfunnels certified partner. Produce a new landing page for each product (or each group of products) and send out the customers straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more in-depth details when they arrive at your landing page. Set up 2 identical ads and send out one to each landing page, then compare conversion rates for each page.