You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you establish a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You must produce a particular landing page for your PPC ads. A landing page is the page you develop to transform your PPC traffic into sales. This page must get your possible customers (that you have already paid for!) to go exactly where you think they wish to go.
1) Focus! Focus! Focus!
The landing page need to have to do with your product or service. No links to other sites, no advertisements, no “how do you do”. When individuals reach your landing page, they must currently be inclined to buy (because you composed such an excellent ad to get them here in the very first location) and are aiming to either: a) Get more details about your services or product b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term. If the search term is “purchase skidoo” then have a button that states “Buy Skidoos Here”. Do not sidetrack them – provide what they desire.
2) Customize your landing page
Use a different landing page for each group of keyphrases. Do not use the very same landing page for each if you sell seadoos and skidoos. Produce a brand-new landing page for each item (or each group of products) and send the clients straight to the page they have an interest in done for you sales funnels.
3) Give them info
They are going to be looking for more in-depth info when they arrive at your landing page if they are not yet offered on your product or service. Provide it to them. You need to persuade them that you have the perfect product and services to solve their issue. You have lost them if they run out of info before they make a commitment to purchase. No one will invest loan up until they are persuaded that your product or service is the best option for them. Show it.
4) Tell the reader what you want them to do
Usage calls-to-action. If you desire them to purchase your item, than inform them typically how to do it (” Click here to purchase”).
5) Use graphics
Usage photos to offer your service or product. Pictures of the product or images of pleased customers sell. Utilize them – and use them frequently.
6) Run tests
Set up two landing pages to see which one converts much better. Set up 2 similar advertisements and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your prospective customers arrive for a safe landing. If all works out, they will step out of the airplane with their credit cards already in hand – and their cash almost in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When people arrive at your landing page, they ought to already be inclined to buy (considering that you wrote such an excellent ad to get them here in the first place) and are trying to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term done for you sales funnels. Create a new landing page for each item (or each group of products) and send out the customers straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more in-depth information when they get here at your landing page. Set up two similar advertisements and send one to each landing page, then compare conversion rates for each page.