You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You ought to create a specific landing page for your PPC advertisements. A landing page is the page you create to transform your PPC traffic into sales. This page must get your potential consumers (that you have already spent for!) to go precisely where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page must be about your product and services. No connect to other websites, no ads, no “how do you do”. When individuals get to your landing page, they ought to already be predisposed to purchase (considering that you composed such an exceptional advertisement to obtain them here in the first place) and are aiming to either: a) Get more info about your services or product b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term. If the search term is “purchase skidoo” then have a button that says “Buy Skidoos Here”. Don’t sidetrack them – give them exactly what they want.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. If you offer skidoos and seadoos, do not use the very same landing page for each. Develop a new landing page for each item (or each group of items) and send out the clients directly to the page they have an interest in clickfunnels shopify integration.
3) Give them information
If they are not yet sold on your product and services, then they are going to be looking for more comprehensive details when they reach your landing page. Give it to them. You need to persuade them that you have the perfect services or product to solve their issue. You have lost them if they run out of details before they make a dedication to buy. Nobody will invest cash up until they are encouraged that your service or product is the ideal option for them. So prove it.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to buy your product, than inform them frequently ways to do it (” Click here to buy”). If you want them to call you, post the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in big and strong at the end.
5) Use graphics
Use images to sell your product or service. Photos of the product or images of satisfied customers sell. Utilize them – and utilize them frequently.
6) Run tests
Set up 2 landing pages to see which one transforms better. Set up 2 identical ads and send out one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your potential customers arrive for a safe landing. If all goes well, they will get out of the aircraft with their charge card already in hand – and their money practically in your pocket.
A landing page is the page you develop to convert your PPC traffic into sales. When individuals get here at your landing page, they should currently be predisposed to buy (since you composed such an excellent ad to get them here in the very first place) and are trying to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term clickfunnels shopify integration. Produce a brand-new landing page for each item (or each group of products) and send out the customers directly to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more detailed details when they arrive at your landing page. Set up 2 identical advertisements and send one to each landing page, then compare conversion rates for each page.