You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you establish a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You need to produce a particular landing page for your PPC ads. A landing page is the page you produce to transform your PPC traffic into sales. This page should get your prospective consumers (that you have actually currently paid for!) to go exactly where you think they wish to go.
1) Focus! Focus! Focus!
The landing page should be about your item or service. When people show up at your landing page, they must already be predisposed to buy (considering that you composed such an exceptional ad to get them here in the very first place) and are trying to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Don’t use the same landing page for each if you sell skidoos and seadoos. Create a new landing page for each item (or each group of products) and send out the clients directly to the page they have an interest in clickfunnels vs shopify.
3) Give them info
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive information when they arrive at your landing page. You have to convince them that you have the ideal product or service to solve their problem. Nobody will invest money till they are persuaded that your product or service is the best choice for them.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you want them to purchase your product, than tell them frequently ways to do it (” Click here to purchase”). If you desire them to call you, publish the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in huge and vibrant at the end.
5) Use graphics
Usage pictures to sell your services or product. Pictures of the item or photos of satisfied consumers offer. Use them – and use them typically.
6) Run tests
Set up two landing pages to see which one converts much better. Establish 2 identical advertisements and send one to each landing page, then compare conversion rates for each page. Determine why one transforms much better and aim to enhance the other one. Run more tests up until you are entirely satisfied with the outcomes.
Set up your landing pages so that your potential consumers get here for a safe landing. If all works out, they will get out of the aircraft with their charge card already in hand – and their money almost in your pocket.
A landing page is the page you create to transform your PPC traffic into sales. When individuals arrive at your landing page, they should already be inclined to buy (considering that you wrote such an excellent advertisement to get them here in the very first location) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term clickfunnels vs shopify. Produce a new landing page for each item (or each group of items) and send the customers directly to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Set up two identical advertisements and send one to each landing page, then compare conversion rates for each page.