You’ve paid for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your clients?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You need to develop a particular landing page for your PPC advertisements. A landing page is the page you create to convert your PPC traffic into sales. This page should get your prospective clients (that you have actually already paid for!) to go precisely where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page need to be about your item or service. When individuals show up at your landing page, they ought to currently be inclined to buy (because you wrote such an exceptional advertisement to get them here in the very first location) and are attempting to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. Don’t use the same landing page for each if you sell seadoos and skidoos. Develop a brand-new landing page for each product (or each group of items) and send out the clients directly to the page they are interested in clickfunnels landing pages.
3) Give them details
They are going to be looking for more in-depth info when they show up at your landing page if they are not yet offered on your item or service. Provide it to them. You need to persuade them that you have the best product or service to solve their issue. You have lost them if they run out of information before they make a dedication to buy. Nobody will invest money up until they are persuaded that your services or product is the ideal option for them. So show it.
4) Tell the reader what you desire them to do
Use calls-to-action. If you desire them to buy your item, than tell them often how to do it (” Click here to buy”).
5) Use graphics
Usage photos to sell your service or product. Images of the product or pictures of pleased customers sell. Utilize them – and utilize them frequently.
6) Run tests
Set up 2 landing pages to see which one converts much better. Set up 2 identical ads and send out one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your possible consumers arrive for a safe landing. If all works out, they will step out of the aircraft with their credit cards already in hand – and their cash practically in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When people show up at your landing page, they ought to already be inclined to purchase (given that you wrote such an excellent ad to get them here in the very first location) and are trying to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term clickfunnels landing pages. Create a new landing page for each product (or each group of products) and send the customers directly to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more comprehensive info when they arrive at your landing page. Set up 2 identical advertisements and send one to each landing page, then compare conversion rates for each page.