You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your home page? I hope not. You must produce a specific landing page for your PPC advertisements. A landing page is the page you develop to transform your PPC traffic into sales. This page needs to get your prospective customers (that you have actually currently spent for!) to go precisely where you think they wish to go.
1) Focus! Focus! Focus!
The landing page must be about your product or service. When people arrive at your landing page, they ought to already be inclined to buy (considering that you wrote such an excellent advertisement to get them here in the first place) and are attempting to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. If you offer seadoos and skidoos, do not use the exact same landing page for each. Create a new landing page for each product (or each group of products) and send the customers straight to the page they have an interest in clickfunnels competitors.
3) Give them info
If they are not yet offered on your product or service, then they are going to be looking for more in-depth details when they show up at your landing page. You have to persuade them that you have the perfect item or service to solve their problem. No one will spend cash until they are persuaded that your item or service is the ideal choice for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to purchase your product, than tell them often ways to do it (” Click here to purchase”). If you desire them to call you, publish the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in bold and big at the end.
5) Use graphics
Usage photos to sell your services or product. Images of the item or photos of pleased customers offer. Utilize them – and use them often.
6) Run tests
Establish 2 landing pages to see which one transforms much better. Set up two identical advertisements and send one to each landing page, then compare conversion rates for each page. Determine why one converts better and attempt to improve the other one. Then, run more tests until you are totally satisfied with the outcomes.
Set up your landing pages so that your possible clients get here for a safe landing. If all works out, they will step out of the plane with their credit cards currently in hand – and their cash practically in your pocket.
A landing page is the page you produce to transform your PPC traffic into sales. When people get here at your landing page, they need to already be inclined to buy (given that you composed such an outstanding ad to get them here in the very first place) and are attempting to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term clickfunnels competitors. Produce a brand-new landing page for each item (or each group of products) and send out the clients straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive info when they get here at your landing page. Set up 2 similar ads and send one to each landing page, then compare conversion rates for each page.