You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your web page? I hope not. You should produce a particular landing page for your PPC ads. A landing page is the page you create to transform your PPC traffic into sales. This page should get your potential consumers (that you have actually currently spent for!) to go exactly where you believe they want to go.
1) Focus! Focus! Focus!
The landing page should be about your item or service. When individuals get here at your landing page, they ought to already be predisposed to buy (given that you wrote such an excellent ad to get them here in the first location) and are trying to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. If you offer skidoos and seadoos, do not utilize the same landing page for each. Produce a new landing page for each product (or each group of items) and send the clients directly to the page they are interested in funnel u.
3) Give them information
They are going to be looking for more detailed info when they get here at your landing page if they are not yet sold on your product or service. Offer it to them. You need to persuade them that you have the ideal services or product to resolve their problem. If they lack info prior to they make a commitment to purchase, then you have actually lost them. No one will invest money up until they are convinced that your product or service is the right choice for them. So prove it.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to buy your product, than tell them frequently the best ways to do it (” Click here to buy”). If you want them to call you, publish the number up with directions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in vibrant and big at the end.
5) Use graphics
Use pictures to offer your services or product. Pictures of the item or images of satisfied consumers sell. Use them – and utilize them often.
6) Run tests
Set up 2 landing pages to see which one converts better. Set up two similar advertisements and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your potential consumers get here for a safe landing. If all goes well, they will step out of the plane with their credit cards currently in hand – and their loan nearly in your pocket.
A landing page is the page you develop to convert your PPC traffic into sales. When people get here at your landing page, they must currently be predisposed to purchase (since you wrote such an outstanding advertisement to get them here in the very first place) and are trying to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term funnel u. Develop a brand-new landing page for each item (or each group of products) and send the clients straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more detailed details when they get here at your landing page. Set up two identical ads and send out one to each landing page, then compare conversion rates for each page.