You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You should develop a particular landing page for your PPC ads. A landing page is the page you create to convert your PPC traffic into sales. This page should get your potential consumers (that you have actually already paid for!) to go precisely where you think they want to go.
1) Focus! Focus! Focus!
The landing page must be about your item or service. When people get here at your landing page, they should currently be predisposed to purchase (given that you composed such an excellent ad to get them here in the very first location) and are trying to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term.
2) Customize your landing page
Use a different landing page for each group of keyphrases. Don’t use the very same landing page for each if you offer seadoos and skidoos. Develop a new landing page for each item (or each group of products) and send the clients directly to the page they are interested in russell brunson scam.
3) Give them details
If they are not yet sold on your item or service, then they are going to be looking for more detailed info when they get here at your landing page. You have to persuade them that you have the ideal product or service to solve their problem. No one will invest loan till they are persuaded that your product or service is the best choice for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to buy your item, than inform them frequently how to do it (” Click here to buy”). If you desire them to call you, post the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in vibrant and big at the end.
5) Use graphics
Use pictures to sell your product or service. Pictures of the item or photos of satisfied consumers offer. Utilize them – and use them frequently.
6) Run tests
Establish two landing pages to see which one converts much better. Set up 2 identical advertisements and send one to each landing page, then compare conversion rates for each page. Determine why one transforms better and aim to improve the other one. Then, run more tests up until you are entirely pleased with the outcomes.
Set up your landing pages so that your prospective clients arrive for a safe landing. If all goes well, they will step out of the airplane with their charge card already in hand – and their money almost in your pocket.
A landing page is the page you create to transform your PPC traffic into sales. When people show up at your landing page, they ought to currently be predisposed to purchase (considering that you composed such an outstanding ad to get them here in the very first place) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term russell brunson scam. Create a brand-new landing page for each product (or each group of products) and send the customers directly to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more detailed info when they show up at your landing page. Set up 2 similar ads and send one to each landing page, then compare conversion rates for each page.