You’ve paid for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You must produce a particular landing page for your PPC ads. A landing page is the page you produce to convert your PPC traffic into sales. This page should get your prospective clients (that you have currently paid for!) to go exactly where you believe they want to go.
1) Focus! Focus! Focus!
The landing page should be about your product or service. When individuals arrive at your landing page, they should already be predisposed to purchase (considering that you wrote such an exceptional ad to get them here in the very first place) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. If you sell skidoos and seadoos, don’t use the exact same landing page for each. Create a brand-new landing page for each product (or each group of items) and send the customers straight to the page they have an interest in clickfunnels paypal.
3) Give them info
They are going to be looking for more comprehensive information when they show up at your landing page if they are not yet sold on your product or service. Offer it to them. You need to encourage them that you have the best service or product to fix their problem. You have lost them if they run out of info before they make a dedication to purchase. Nobody will spend loan till they are persuaded that your product or service is the right choice for them. Show it.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to purchase your item, than inform them frequently how to do it (” Click here to buy”). If you desire them to call you, publish the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in huge and vibrant at the end.
5) Use graphics
Usage images to sell your services or product. Photos of the item or pictures of satisfied clients offer. Use them – and utilize them frequently.
6) Run tests
Establish 2 landing pages to see which one converts better. Set up 2 similar advertisements and send one to each landing page, then compare conversion rates for each page. Figure out why one transforms much better and aim to improve the other one. Then, run more tests up until you are entirely pleased with the results.
Set up your landing pages so that your prospective customers get here for a safe landing. If all works out, they will get out of the plane with their credit cards currently in hand – and their money almost in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When individuals get here at your landing page, they ought to already be inclined to buy (because you wrote such an excellent advertisement to get them here in the very first location) and are trying to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term clickfunnels paypal. Create a brand-new landing page for each product (or each group of products) and send out the clients straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more in-depth details when they get here at your landing page. Set up two identical ads and send one to each landing page, then compare conversion rates for each page.