You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You need to produce a specific landing page for your PPC advertisements. A landing page is the page you develop to transform your PPC traffic into sales. This page should get your prospective consumers (that you have already paid for!) to go precisely where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page need to be about your product or service. When people arrive at your landing page, they need to currently be predisposed to purchase (because you composed such an outstanding advertisement to get them here in the first location) and are trying to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term.
2) Customize your landing page
Use a different landing page for each group of keyphrases. If you offer seadoos and skidoos, do not utilize the very same landing page for each. Produce a brand-new landing page for each item (or each group of products) and send out the clients straight to the page they are interested in clickfunnels templates.
3) Give them details
If they are not yet offered on your item or service, then they are going to be looking for more in-depth information when they show up at your landing page. You have to persuade them that you have the ideal item or service to fix their issue. No one will invest money till they are convinced that your item or service is the right option for them.
4) Tell the reader what you want them to do
Usage calls-to-action. If you desire them to buy your product, than inform them typically the best ways to do it (” Click here to buy”). If you desire them to call you, post the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in vibrant and big at the end.
5) Use graphics
Use pictures to sell your services or product. Photos of the product or pictures of pleased clients offer. Utilize them – and utilize them often.
6) Run tests
Set up two landing pages to see which one converts better. Set up two similar ads and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your prospective consumers get here for a safe landing. If all goes well, they will step out of the airplane with their credit cards currently in hand – and their cash nearly in your pocket.
A landing page is the page you create to convert your PPC traffic into sales. When individuals get here at your landing page, they must already be predisposed to buy (considering that you wrote such an exceptional advertisement to get them here in the very first place) and are attempting to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term clickfunnels templates. Produce a brand-new landing page for each item (or each group of products) and send the clients directly to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more comprehensive info when they show up at your landing page. Set up 2 similar advertisements and send one to each landing page, then compare conversion rates for each page.