You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your clients?
Run a test landing. Do a search and discover your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your home page? I hope not. You must create a specific landing page for your PPC ads. A landing page is the page you produce to convert your PPC traffic into sales. This page must get your potential consumers (that you have actually already spent for!) to go precisely where you believe they want to go.
1) Focus! Focus! Focus!
The landing page need to be about your product or service. When individuals show up at your landing page, they should currently be predisposed to purchase (because you composed such an outstanding ad to get them here in the first location) and are attempting to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term.
2) Customize your landing page
Use a different landing page for each group of keyphrases. If you sell skidoos and seadoos, do not use the same landing page for each. Produce a new landing page for each item (or each group of products) and send out the clients directly to the page they have an interest in backpack clickfunnels.
3) Give them info
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive info when they arrive at your landing page. You have to encourage them that you have the best product or service to fix their issue. Nobody will invest money until they are persuaded that your item or service is the ideal choice for them.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you desire them to purchase your product, than tell them typically ways to do it (” Click here to buy”). If you desire them to call you, publish the number up with directions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in huge and bold at the end.
5) Use graphics
Use photos to offer your product or service. Pictures of the item or images of satisfied clients sell. Use them – and utilize them often.
6) Run tests
Set up 2 landing pages to see which one transforms much better. Set up two similar ads and send out one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your potential clients show up for a safe landing. If all goes well, they will get out of the airplane with their charge card already in hand – and their cash nearly in your pocket.
A landing page is the page you develop to convert your PPC traffic into sales. When people get here at your landing page, they should currently be inclined to buy (given that you wrote such an exceptional advertisement to get them here in the first place) and are attempting to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term backpack clickfunnels. Produce a new landing page for each product (or each group of products) and send the customers straight to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more comprehensive details when they arrive at your landing page. Set up 2 similar ads and send one to each landing page, then compare conversion rates for each page.